A CONVERSION STUDIO FOR SHOPIFY BRANDS
MORE REVENUE FROM PEOPLE WHO ALREADY KNOW YOU
For Shopify brand owners who’ve already done the work and aren’t happy with the results. We find what’s not working on your store, then fix it.
No call. We point out the biggest issues and give you the first three fixes we’d test.
<2%
Average Shopify conversion rate. The other 98% is where we work.
20–30%
Of store revenue should come from email. Most lists fall well short.
3 days
From your URL to a free teardown. Video, report, three fixes.
Why Aren't They Buying?
Getting them to your website was the hard part. You already did it. Now your conversion rate just sits there — lower than it should be, and you're not sure why.
- Is it the price at checkout?
- Are you asking too much?
- Did you follow up — automatically?
Is It the Price at Checkout?
Shipping and tax are the #1 reason shoppers abandon carts industry-wide. It's also one of the easiest things to test.
Source: Baymard Institute →WHAT WE DO
Two Levers:
More of Your Existing
Audience, Buying.
Both work best for stores that already have traffic or a list. Not a fit for a pre-launch store with nothing live yet.
Lever One — On the Store
Conversion Rate Optimization
For stores with traffic that isn’t turning into orders. We find where buyers drop off, test the fixes, and keep only what wins.
- Free audit: your leaks, in plain English
- Research: analytics, recordings, customer words
- Testing: changes ship as experiments
- Honest monthly reporting — even losses
Good fit if: you get steady traffic and know it should be converting better.
Not a fit if: you’re getting under a few hundred visits a month. There’s not enough data yet to test against.
Lever Two — In the Inbox
Email & Retention
For brands whose list isn’t pulling its weight. Strategy, copy, design, and full Klaviyo setup — flows and campaigns that quietly sell.
- Campaigns your subscribers actually open
- Research: analytics, recordings, customer words
- Full Klaviyo build and management, done for you
- Measured the same way: revenue per recipient
Good fit if: email brings in less than 25% of revenue — or you’re not sure what it brings in.
Not a fit if: you’re not on Shopify or Klaviyo yet — we optimize what’s running, not set up the stack from zero.
See the Work First
Don't Take Our Word for It. Read a Teardown.
We’re a new studio, so instead of telling you we’re good at this, here’s a real teardown of a real Shopify store — the same document you’d get for yours. Every leak we found, why we think it’s costing sales, and the exact tests we’d run first.
If reading it makes you want one for your store, fill out the form. If it doesn’t, you just got a free checklist.
Who We Are
Two specialists. One per lever.
The First Page is deliberately small. The people who audit your store are the people who do the research, run the tests, and write your reports.
Charlene
STORE CONVERSION
Builds and writes websites that have to sell, not just look good. Runs the research, the teardowns, and the testing. If the page says it, she can tell you why it’s there and what happened when it wasn’t.
Charmaine
EMAIL & RETENTION
Turns email lists into revenue channels — strategy, copy, design, and Klaviyo setup, done properly. Judged by what your subscribers actually do: opens, clicks, and revenue per recipient.
The Part Most Agencies Hide
We're New at This. Here's Why That's Your Advantage.
The First Page launched in 2026. We don’t have a wall of client logos yet, and we’re not going to fake one. What we do have: years of building and writing for stores that had to sell, a process built on research rather than gut feel, and a client list short enough that your store gets the two of us — not a junior we hand you to after the sale.
The Founding Client Offer
Founding-client Pricing, In Exchange for Proof
Our first five stores get our founding rate — senior work, priced like we’re still earning our reputation, because we are.
In exchange, one thing: if we get you results, you let us publish them as a case study, numbers included. When the case studies are up and the price rises with them, this offer disappears.
FROM PAST WORK, BEFORE THE FIRST PAGE
Start Here
Start With the Teardown. Decide After You've Seen the Work.
Tell us where to look. Within 3 days you’ll have your teardown — a plain-English report showing where your buyers drop off and the first three things we’d test. Free, no call, no obligation.
Worst case: a free, honest look at your store from people who do this all day.
No call. No obligation. Findings within 3 days.
Inquiries? Click here.
The First Page
© 2026 The First Page. All rights reserved.